Understanding the Rules of Policyholder Engagement: Risk Reduction, Relevance, New Revenue Streams and Retention

Thursday, April 4, 2019 at 11AM ET

Engaged Customers are generally happy customers. Are your customers engaged?

The most engaged small business and personal lines customers are often ones carriers no longer want to retain because they had a loss and now cost money. This policyholder dilemma creates a distinctive opportunity for the insurance industry to provide value in a way that has long been a challenge for smaller accounts, before a loss occurs. Cyber risks now provide unique opportunities for insurance providers to own the conversation and provide cost-effective solutions to help engage this group of customers.

On Thursday, April 4, Advisen hosted a CyberScout webinar explained how the insurance industry can leverage technology and services in the fight against emerging cyber risks to enable:

  • A greater degree of policy holder risk reduction;
  • Highly relevant policy holder engagement;
  • New revenue streams; and
  • Improved Retention

This free webinar hosted by Advisen was brought to you by CyberScout.


  • Eric Warbasse – VP of North American  Business Development, CyberScout
  • Thomas Spier – Division Director of Global Markets, CyberScout
  • Michelle Alliperti – VP Underwriting, CNA
  • Josh Bradford – Senior Editor, Specialty Editorial, Advisen (Moderator)