2021 Media Kit

How is Advisen Different from Other P&C Media Companies?

Advisen is the leading provider of data, media, and technology solutions for the commercial property and casualty insurance market.  Advisen’s proprietary data sets and applications focus on commercial and specialty risks, and that’s what our audience cares about, too.

With a multi-channel approach across the P&C and cyber communities, we make connections happen 3 ways:

• Brand Awareness
• Lead Generation
• Thought Leadership

Promotion in a Pandemic World

As the world adjusted to a new normal in March 2020, Advisen quickly pivoted to meet the shifting needs of our customers. Front Page News readership spiked. We converted our remaining print products to digital, and expanded our webinar offerings. Our content-rich in-person P&C events transformed to virtual, and we removed all registration fees to drive attendance.

The work-from-home routine has enabled Advisen Media to attract more senior speakers, and all of our events now feature a robust component of sponsor-submitted video content. The net effect for your sponsorship dollars is a wider and more global audience which is also more engaged.

In addition to having the largest reach across multiple P&C platforms, Advisen has more commercial and specialty risk data than any industry source.

We have almost 1 million total loss events in our database. These records are low frequency, high severity loss events mapped to company demographics and financials; they provide unique perspectives which inform our news articles, webinars, whitepapers, and events.

No one else does what we do.

Advisen’s loss data can be filtered by industry, coverage, geography, and size of company to power webinars, whitepapers, infographics and conference research.


Reach Your Target Audience

Advisen Media puts you in front of 250,000+ P&C and cyber insurance professionals. Each contact in our database is tagged by a variety of characteristics.
To ensure we get your message in front of the right people, we filter our contact data using characteristics such as:

• Job Description
• Title
• Coverage Focus
• Industry Focus
• Interests
• Geography
• Insurance Segment

Front Page News (FPN) Builds Brand Awareness

FPN logoCommercial insurance professionals seeking a daily publication focused entirely on worldwide current events, trends, and developments affecting their industry may not have much luck – unless they subscribe to Front Page News. Our editors sift through 60,000 articles from 4,000 domestic and international news sources to find the most relevant articles to commercial insurance professionals – and deliver these top news stories directly to their inbox daily.

To ensure all segments of our audience receive the most relevant content, there are 5 different editions of Front Page News as well as special conference editions. Advisen Media offers various opportunities to reach these readers, which number over 150k unique subscribers.

Each morning, our Editors sift through 60,000 articles from 4,000 domestic and international news sources to find the most relevant articles which will impact commercial P&C insurance.

This is not news about insurance providers; FPN is filled with stories which focus on loss events, trends, and perspectives.

Published since 2005, our daily FPN gets opened at industry leading rates which means that our audience presents meaningful brand awareness opportunities.

4 different Front Page News editions:

• Front Page News Professional (our original largest-circulation North America edition)
• FPN Europe
• FPN Cyber
• Innovation News

Advertise in FPN

View FPN advertising specifications to prepare your ad for publication.


With over 90 conferences hosted worldwide for the global P&C and cyber insurance industry since 2012, Advisen brings together an audience comprised of Risk Managers & insurance buyers (16%), brokers (19%), carriers (35%), service providers (14%), and other insurance professionals to learn and network.

During the pandemic, we’ve quickly pivoted to virtual events featuring both live webcams and recorded video content. Our audience makes connections with our speakers, sponsors & attendees via our live chat features on our platform. No longer hindered by geography or travel, our events now reflect a more global audience. Our Casualty Currents virtual program delivered an audience of 2,577 while 1,301 attendees joined our virtual Cyber Risk Conference.

Advisen events demonstrate your thought leadership, make important connections, and promote your brand at our events.

Cyber Risk Awards

In 2020, the Cyber Risk Awards was a digital event for the first time ever with 1,210 registrants tuning in. The Cyber Risk Awards, a black-tie gala dinner for 500 attendees, has become the “event of the year” in the cyber insurance community.

Top individual and team performers in 14 categories are recognized by their peers.

Advisen will host the industry’s largest Cyber Risk Awards for our June 2021 program with a talented lineup of emcees handpicked from cyber companies to entertain and enthrall colleagues.  Amidst the fun, sponsors have several creative opportunities to place their brand in front of the largest collection of cyber insurance providers and decision-makers.

Unique Guides & Reports Offer Brand Awareness & Lead Gen

Risk Manager Benchmark Guide Coming Soon!
This free, interactive website is the go-to source for Risk Managers & insurance buyers as well as their brokers who want to better understand loss event data and the root causes of loss. Featuring break-out webpages grouped by company size, industry, and LOB, this website leverages the Advisen proprietary datasets.


Cyber Guide: The Ultimate Guide to Cyber Service Providers
This free, interactive website offers a top to bottom listing of cyber service providers across 10 business offering categories, including pre- and post-breach services, carriers, legal. Each featured company has a one-page profile outlining what they do, how they are different, and what services they provide. Also features articles by Advisen’s editors about important cyber risk themes and a snapshot of what Advisen’s data says about cyber. In 2020, the guide featured 170 companies and 17 sponsors

Broker Compensation Report
Over the last 10 years, Advisen has polled hundreds of Risk Managers & insurance buyers for their views about what services brokers provide and how they are compensated. Hosted every two years, the Broker Compensation Survey shows how broker compensation practices have shifted from commission-based pricing to fee-based services and back again.  The audience for this material is mainly Risk Managers & insurance buyers as well as brokers striving to better understand trends.


Claims Satisfaction Report
Advisen regularly surveys Risk Managers & insurance buyers as well as brokers about how insurance carriers and TPAs compare on a variety of claims handling aspects eg payout, service, speed, etc. Our survey spans property, casualty, management liability, professional liability, and cyber claims. The audience for this material is mainly Risk Managers & insurance buyers as well as brokers striving to better understand trends.

Webinars, Whitepapers, & Infographics showcase Thought-Leadership

Advisen produces bespoke whitepapers and hosts custom webinars to reach your audience and share valuable perspectives

  • Written &/or moderated by Advisen editors
  • Based on a topic, trend or subject matter selected by client
  • Free to download or register for means expansive audience across boundaries
  • Highlights your subject matter expert or practice leader
  • Features Advisen loss data
  • Hosted on Advisen’s website and promoted thru Advisen Media to your target audience
  • Generates lead gen with names/contacts of registrants/downloaders provided to sponsor (GDPR compliant)
Average Number of Webinar Registrations
Average Number of White Paper Downloads
Average Number of Infographics Downloads

Value Added Solutions

New Product Announcements via Innovation News
Advisen’s Innovation News, delivered monthly via email, contains descriptions of new commercial insurance product offerings, acquisitions, and services globally.
To be included, send a note about your new product or offering to [email protected] with Innovation News in the subject line.

People on the Move
Every two weeks in Front Page News, Advisen editors compile the largest, most complete collection of news regarding P&C new hires and promotions.
Submit your entry here or send press releases to [email protected] with POM in the subject line.

Contributed Content and Press Releases
Our audience loves to hear thoughts and outlooks from peers. Our Front Page News editors are always on the lookout for news and content which will appeal to our P&C audience. Contact us via [email protected]

Advisen on Social Media
Connect with our community of P&C and cyber insurance professionals.
Find us on Facebook, Twitter and LinkedIn &/or join one of our specialty coverage groups on Linkedin.

  • D&O Commercial Insurance
  • European D&O Commercial Insurance
  • E&O Commercial Insurance
  • Cyber Privacy Security Commercial Insurance
  • EPL Commercial Insurance
  • MedMal/Healthcare Commercial Insurance
  • Umbrella/Excess Commercial Insurance
  • Property Insurance
  • Transaction Insurance and Reps & Warranties
  • Business Interruption / Supply Chain Commercial Insurance
  • RMIS Users Today & Tomorrow