Unified Platform To Accommodate Needs of Insurers, Brokers and Risk
Managers; Company Expands Sales, Marketing and Customer Service
Organizations
New York, September 30, 2003 – Advisen, Ltd., the leading provider of information, analytics and benchmarking for the commercial insurance industry, today introduced Version 2.0 of its industry-leading information platform for insurance professionals.
The New York-based company, which currently serves over 65 leading insurers, insurance brokers and risk management organizations, also said it had expanded its sales, marketing and customer service organizations to service its growing market opportunity.
“Giving insurance professionals access to information and tools on a daily basis is an effective strategy to substantially affect underwriter pricing decisions, broker-client relations and risk management and buying strategies,” said Tom Ruggieri, CEO of Advisen. “Advisen supplies the commercial insurance industry with the long-sought after integration of critical benchmarking data and analytical tools that gives professionals the insight to make the best business decisions.”
Advisen created the first, high-value solution dedicated exclusively to the commercial insurance industry. Over the last two years, Advisen has introduced critical data on business risk analysis and analytic tools designed to enhance the efficiencies of insurance transactions. Advisen overlays all of its information with expansive insurance industry-specific data and tools.
The new Advisen Version 2.0 adds a series of additional features. Advisen has expanded its insurance program benchmarking by introducing real-time data and new analytic functions. The new version also includes the deepest information-set on 53 vertical industries typically serviced by commercial insurers and brokers. Advisen 2.0 enhancements further include the expansion of financial data for public companies in 107 different countries. Users now have the option of viewing financial data in local reporting currency or converting the data in real-time into any major money center currency.
Advisen is also introducing a new graphic-user interface for the site to make
it easier to navigate.
Glenn Weber, an Advisen principal, said “Advisen 2.0 offers major improvements to the user interface, making the entire platform easier to navigate. The new features include a revised Main Menu that offers access to critical research and analysis tools, documentation resources and topically organized news.”
“A new QuickAccess™ navigation toolset lets users access research company and industry information more easily,” he continued. “We want to present the full power of the entire Advisen platform in a simple format to combine the strength of the data with an easy-to-use interface that helps customers leverage the breadth of the platform.”
The Advisen platform is designed for professionals across the commercial insurance industry. Advisen provides insurance underwriters with a single, customizable information platform for assessing risk exposure, which can be integrated into existing workflow and systems. For brokers, Advisen provides a platform to both service existing clients and prospect new ones. Advisen offers risk managers a unified resource for unbiased information and tools to help drive better risk decisions, more efficiently manage insurance programs, and provide insight into market conditions.
The new version of the Advisen platform is available immediately; additional features will be released during the fourth quarter. All existing Advisen clients are automatically upgraded to the new version, with no additional fees or maintenance charges.
The company has expanded its sales organization with the hiring of several senior sales executives from various major information services companies and insurance technology firms. The company has now created a dedicated customer service organization to work directly with client organizations via training, post-sale service and continued product education. Advisen further plans to introduce a series of new marketing efforts to expand its brand and market position.
About Advisen
Advisen Ltd. offers strategic information services to the global commercial insurance industry, combining comprehensive market data with proprietary analytic and benchmark modeling services via the Internet. Advisen serves the world’s leading insurance companies, brokers and risk managers by providing a systematic perspective on writing, marketing and purchasing lines of commercial insurance.
