Advisen Names Bill Keogh CEO

Insurance Industry Veteran Brings Extensive Background in Insurance Analytics, Data, and Technology


Bill Keogh becomes CEO of Advisen on October 20, 2014

NEW YORK – October 10, 2014 – Advisen Ltd., the single source solution for insurance intelligence, today announced the election of Bill Keogh as Chief Executive Officer, effective October 20, 2014.

Keogh, currently CEO at Ultimate Risk Solutions (URS), has spent more than 25 years in the insurance industry, having developed a passion for applied insurance analytics in the early 1990’s, while underwriting insurance and reinsurance in the US, Europe, and Latin America. After more than a decade with companies such as AIG, NAC Re and then Swiss Re, Keogh joined RMS, the world’s largest catastrophe modeling company, where he ultimately led their global client development team.

In 2008 he joined EQECAT and, as President, guided the design and roll-out of the new RQE® platform. Just prior to his current role at URS, Keogh was a senior member of the decision support team at TigerRisk Partners.

David Bradford, Co-Founder and President of Research & Editorial at Advisen commented:

Advisen enjoys a distinct industry position, with three divisions that serve different roles within the commercial P&C insurance industry. That unique capability and position mean that our leadership requirements are equally special. We are pleased to announce Bill as CEO as an executive who understands insurance, as well as technology and data.

We are confident that Bill brings with him the right experience, perspective, and skills to continue Advisen’s successful growth across the company. Given his background in P&C insurance and reinsurance and his proven track record building insurance analytics businesses, he was the natural choice to lead Advisen as CEO. We look forward to working with Bill to build on the past 14 years of success and to take Advisen to the next level.

Keogh replaces Advisen’s co-founder, Thomas P. Ruggieri, who is leaving the company to become CEO of the North American operations of Cooper Gay Swett & Crawford (CGSC).

Keogh added:

I have followed Advisen since it was founded in 2000. I believe that Advisen is uniquely positioned to provide the insurance industry with leading news, information, data, analytics, and technology. What Advisen has accomplished so far is just the beginning. I look forward to Advisen’s continued success and I’m thrilled to be a part of the team.

Keogh, a graduate of Boston University and a founding board member of the International Society of Catastrophe Managers (ISCM), will be based in New York City.



Advisen generates, integrates, analyses and communicates unbiased, real-time insights for the global community of commercial insurance professionals. As a single source solution, Advisen helps the insurance industry to more productively drive critical decisions about pricing, loss experience, underwriting, marketing, transacting or purchasing commercial insurance.

Advisen enlightens, solves and streamlines challenges for its clients through its three divisions.

Advisen’s data, analytics and news services are game-changers for more than 150,000 professionals. Visit us at or contact [email protected] to learn more.