Now you’ve done it. This has gone too far.
Banks, restaurants, Targets of the world… so be it. But now I’m thinking twice about getting ice cream, and that just ain’t right, man.
Brian Krebs’ sources told him Dairy Queen could be the latest victim of cyber attacks to get payment card information, he wrote early this week. Sources in the banking industry told him they were busy with fraud activity and traced it to the Edina, Minn.-based ice cream chain.
Initially, Dairy Queen told Krebs—who broke the story of the Target data breach late last year—it had no indication of a breach but since nearly all stores are franchises, there was no way of knowing for sure.
Dairy Queen has since confirmed the breach, saying a limited number of stores were affected.
“We are gathering information from a number of sources, including law enforcement, credit card companies and processors,” Dairy Queen said in a statement.
A late July DHS advisory prepared in collaboration with the National Cybersecurity and Communications Integration Center, United States Secret Service, Financial Sector Information Sharing and Analysis Center, and Trustwave Spiderlabs warned of a newly identified malware dubbed “Backoff,” which has been associated with several point-of-sale breach investigations. This type of malware has “low to zero percent anti-virus detection rates.”
Dairy Queen acknowledged receipt of this notification. If it was affected by this malware, it’s not alone. Jimmy John’s, The UPS Store and Supervalu recently announced intrusions of their point-of-sale systems. Other well-known businesses have been attacked as well. You know the rundown by now.
Yet Dairy Queen affected me—not in my wallet (luckily my plastic payment methods haven’t been stolen…yet…I think), but in my psyche.
I just moved back to my hometown in New Jersey and one of the things I actually thought of and looked forward to was visiting the old local Dairy Queen. Who knows how long it’s been there. I don’t remember it not being there. What I do remember is my father taking me there…sitting on the back of the car…learning how to properly eat an ice cream cone to avoid drips.
I had looked forward to doing the same with my children. Now I have to think twice about it. A moment of nostalgia might not be worth the time it takes to reestablish my identity and credit.
But it is worth stopping at the ATM first…