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Automotive
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The automotive industry is at the core of America’s love affair with driving, and has been the primary force behind shifting demographics to suburbia for over half a century. For decades, American consumers placed significance on the country that automobile companies hail, giving U.S. companies a substantial edge in the U.S. market. This dynamic has broken down, and American consumers are increasingly looking at value alone when making auto-buying decisions, causing a precipitous falloff in sales of vehicles made by U.S. companies.
Players in the automotive industry design, produce and market automobiles, consisting of passenger vehicles and light trucks. Automobiles are manufactured worldwide, and each major company has factories in multiple regions. Despite this globalization, the plants of the Detroit Three, the three major U.S. automakers (i.e., General Motors, Ford and Chrysler) are still largely located in the Detroit, MI area. A trend over the past two decades has been non-U.S. companies manufacturing automobiles in the U.S., mostly in the Midwest and South. Today, non-U.S. companies have significant production capacity in the U.S., which has resulted in better adaptation by these companies to U.S. tastes and preferences, and insulated them from currency and political risks.
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