2017 Media Kit

Why do people choose Advisen Media?

We make business connections happen. Advisen has the largest reach across multiple platforms in the P&C insurance media community.

Through news, thought leadership, webinars, and conferences, we offer targeted lead generation and brand awareness—allowing you to get your voice and message heard by your audience. Advisen’s media team consistently provides timely, relevant, and actionable information to its clients, allowing them to keep their finger on the pulse of the key issues in the community. Advisen is an unbiased channel to educate the P&C market on what’s happening and why it matters. Advisen’s multi-channel delivery allows us to compile a unique, integrated marketing campaign, guaranteed to reach your target audience.

Front Page News (FPN)

FPN display on multiple devices

Every business day, Advisen’s dedicated news team, led by Chad Hemenway, brings you both the news – and analysis on why it matters to you – via our market-leading Front Page News. The content includes articles from third party news sources, as well as exclusive content written by Advisen’s highly experienced journalists.

Content is carefully selected to highlight the importance and implications of worldwide current events, trends and developments to our large audience of insurers, intermediaries, attorneys and service providers. In select editions, readers will also enjoy contributed content from peers and blogs from Advisen writers to add perspective and insight, as well as data pulled from the Advisen Loss Database.

The result is a must-read email that arrives in readers’ inboxes each morning and sets the tone for their working day.

FPN Reader Demographics

Readers are approximately 30% brokers, 30% insurance buyers, 26% insurance companies, and 14% actuary, attorney, TPA, or other insurance industry consultant. Find additional demographics in the media kit, including company’s annual revenue, number of employees, coverage and line of business, and industry.

2017-media-kit-fpn-demographics-pie-chart

Advertising Specifications

View FPN advertising specifications to prepare your ad for publication.

Webinars

Free, one-hour webinars are designed to educate industry members about hot topics and issues. This program will feature your expert or thought-leader amongst a balanced panel of participants.

Advisen offers a turn-key, full-service approach by producing, hosting, and marketing the program. Pre-event, we promote and generate interest, audience, and buzz. Post-event, we post and share the recording and optional associated paper.

Thought Leadership / Content Creation

Establish thought leadership and extensive brand exposure with your target audiences. Our editorial staff will work with you to create and deliver content in the most effective manner, which can include text as well as infographics and charts derived from our proprietary datasets. We ensure the content is timely, relevant, and authoritative. Marketing campaigns include online, as well as targeted email and social media.

Download the 2017 Media Kit to learn which were the top 3 white papers we published in 2016.

750
Average Number of Webinar Registrants
1,268
People Registered for Q1 2016 D&O Claims Trends

Events

Advisen hosts worldwide conferences for the P&C insurance industry. Demonstrate your thought leadership, make important connections, and promote your brand at our conferences! We consistently deliver an audience that is comprised of 20% Risk Managers & Insurance Buyers, Brokers (20%), Insurance Carriers (36%), Lawyers (6%), Service Providers (9%) and other insurance professionals (9%).

Advisen Conference Statistics

Download Advisen's 2017 Media Kit

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