Circulation and Subscriptions Director: Advisen Front Page News

Location

New York, NY

Overview

Advisen is seeking an experienced Circulation and Subscriptions Director with a proven track record of delivering consistent revenue growth for established brands. The role will be responsible for Advisen’s Front Page News product, which is distributed to 180,000+ P&C risk and insurance professionals each day.

This role requires experience in executing B2B marketing initiatives across digital channels.

The Circulation and Subscriptions Director will work with the Editor-in-Chief and various Advisen departments (including marketing, client management and sales) to execute innovative programs to increase circulation, drive subscription and advertising sales and deepen customer satisfaction across online and social channels.

The ideal candidate is an innovative marketer who goes beyond the dynamics of traditional subscription marketing to engage with subscribers and prospective consumers to create a robust and lasting relationship with Advisen Front Page News.

Responsibilities

  • Provide an audience size and composition that will support the company’s overall revenue goals
  • Develop strategic and tactical plans designed to achieve growth in subscriber acquisition, retention and product sales
  • Meet growth targets for circulation and product revenue while improving customer acquisition and retention
  • Provide production reports and analysis to executive management
  • Use analytics and reporting to drive strategy and promotion planning

Requirements

  • Bachelor’s degree or commensurate experience, preferably in marketing.
  • Minimum 5 years circulation marketing, consumer marketing, or related experience in B2B digital media.
  • Effectively collaborates with colleagues and external partners
  • Solid understanding of marketing, finance, logistics, distribution, data analysis and management, and client support

Salary & Benefits

  • Salary competitive, based on experience
  • Medical and dental benefits
  • Flexible spending accounts
  • 401(k)

Apply for Circulation and Subscriptions Director position

To apply, send your resume and salary expectations to jdelaney@advisen.com.